Great leadership unlocks potential.
“When you build up the people on your team, they will build up the success of your team—and your team will win.”
Meet Lon Graham.
Hey, I’m Lon Graham. I’ve spent nearly three decades leading sales teams in the medical, media, and airline industries.
I’ve hired sales representatives. Hit my numbers. Felt the pain when I missed my numbers. Built new processes. And learned the hard way.
And I’ve come to believe this:
Winning starts with leadership. Always.
Too often, sales leaders get stuck in activity—managing, measuring, pushing—without realizing they’re the ones unintentionally getting in the way.
What your team needs isn’t more pressure.
They need you to lead.
Most Sales Teams Aren’t Winning—
And It’s Not Their Fault
If you lead a sales team, you already know—it’s a grind. You’re managing the pipeline, chasing the number, and trying to keep your people fired up.
But despite all that effort, too many teams still miss the mark. According to Forrester, average quota attainment sits at just 47%. And it’s dropping.
Now, here’s the thing: That’s not a sales problem. It’s a leadership problem.
And the good news? Leadership is something we can fix.
“Whenever possible, encourage the people on your team. And it’s always possible.”
Because when you encourage your people, here’s what happens:
Confidence shows up.
Confidence leads to courage.
Courage sparks creativity.
That creativity?
It drives your team’s success.
That’s not a soundbite—it’s a system.
What I Teach Sales Leaders:
I don’t teach theory. I teach from the real world—what I’ve done, what works, and how to apply it today. Here’s the simple framework I walk sales leaders through:
DEFINE SUCCESS
You can’t win if no one knows what winning looks like. We’ll get clear on the target—and why it matters.
DEVELOP PEOPLE
Leadership is teaching. I help leaders reach their people in a way that builds them up, not burns them out.
REMOVE
BARRIERS
Your team’s stuck? It’s probably not their fault. I help leaders see what’s in the way—and start removing it.
“Your job is to clear the path, not block it.”
This framework isn’t just easy to remember. It works.
What Happens When You Bring Me In
Your audience will leave with:
One clear thing to do immediately
A fresh perspective on their role as a leader
A renewed sense of confidence and purpose
This isn’t a rah-rah talk that fades the next day.
This is practical and punchy professional development made for leaders who are ready to do the work.
“When you build your people, your people build your results.”
I’ll meet your people where they are—and leave them ready to lead better.
Hear Me in Action
Co-Host of the Grow! Business Podcast
Want to know how I think and coach—before you put me on your stage?
I co-host the Grow! Business Podcast with my good friend and business strategist Cory Mosley.
We talk mindset, sales, operations, leadership, and the real stuff entrepreneurs deal with every day.
You’ll get insights, strategies, and maybe a few laughs along the way.
Trusted by leaders and organizations across industries.
Lon Is a Member Of:
